Social Media Strategy & Audience Development for Unscripted TV

Course Profile

Social media strategy is an essential part of TV programming bringing connection with the audience for your content.

This course aims to give you a good overview with tips on developing a solid social media strategy, including:

Day One:

• Defining the goals of your strategy
• Understanding your audience
• Introduction to working with the algorithm
• What content works best on which platforms
• Creating a content plan
• Capturing and keeping the audience attention

Day Two:

• Tools for creating engaging content, even on a budget
• Using AI to be more effective
• Case studies: what is working
• Implementing a successful social media strategy
• Case studies: what is working Creating buzz and community to promote programmes
• Implementing a successful social media strategy

The online session will be followed by one-to-one sessions with Mark for those interested. These sessions will be available at a reduced additional cost and we will reach out directly when the selection for this course is finalised.

Participant Profile

This online course is aimed towards TV production personnel who wish to learn more about social media strategy.

Application Procedure

Please apply below, outlining in brief your focus for attending the course.

Applicants must be available for both days in order to be eligible to apply.

Screen Ireland skills opportunities are open to all regardless of gender, race, religion, sexual orientation, or disability. If you require supports, please let us know in advance so we can put these in place to assist your learning.