Direct Distribution

Direct Distribution

Funding for Irish producers to help defray the costs of a limited theatrical release in Ireland.

About the Funding

Funding for Irish producers to help defray the costs of a limited theatrical release in Ireland (including Northern Ireland) for feature films already in receipt of FÉ/SI production funding, that have been unable to secure suitable theatrical distribution by a bona fide Irish distribution company. 

Funding is provided in the form of limited-recourse loans recoverable from a share of revenues from the exploitation of the film. 

The producer is expected to take full responsibility for the preparation of the film for the theatrical release in the Irish market, and for its physical distribution. Meaningful consultation with FÉ/SI is required through all stages of the release. 

Accordingly the following costs are eligible for Direct Distribution support: 

  • Costs of release prints; 
  • Trailer design and creation; 
  • Creative and production costs of key art, posters, and advertising; 
  • Censorship submission; 
  • Media space costs; and 
  • Marketing, publicity and promotional costs. 

It is a key principle of this support that the marketing campaign is targeted, efficient and where applicable, utilises the expertise of key partners in the release; such as exhibitors, distribution networks, and experienced marketing and communication agencies. 

Direct Distribution funding is capped at 80% of the total distribution budget, up to a maximum amount of €15,000. The funding is structured as a loan, recoverable from theatrical revenues, but not revenues derived from DVD, VOD and TV exploitation. 

FÉ/SI will require full approval over all incurred costs. 


  • A decision by FÉ/SI to assist the release of a qualifying film will be predicated on the following: 
  • A positive assessment of the producer's release plan and overall distribution budget; 
  • A commitment from an exhibitor to screen the film for at least one week; 
  • Prior exposure at an Irish Film Festival; and 
  • Evidence of a positive critical and/or audience reaction from a screening at an Irish or International Film Festival. 

Who Can Apply 

FÉ/SI Direct Distribution funding is available to production companies established in the Republic of Ireland which are planning to release a qualifying film theatrically in Ireland (including Northern Ireland). 

Qualifying films for the purposes of this scheme are full-length feature films (fiction, animation or documentary) that are already in receipt of FÉ/SI production or completion funding. 

FÉ/SI can contract only with companies incorporated in the Republic of Ireland. 

Making an Application

Applications can now be made online using the 'Make an Application' button on this page. Please ensure you have read the How to Apply guidelines prior to making an application. 

FÉ/SI Distribution Manager must be consulted prior to making an application. A copy of the film must be made available to the Distribution Manager prior to making an application. 

If you wish to make an application for funding by post, contact 091 561 398 for the relevant application form.