International Publicity Support

About the Funding

This fund aims to provide publicity support for the World Premiere of Screen Ireland supported live action, animation or documentary feature films at major A-list festivals up to €5K. In the case of projects in receipt of fiction Irish production funding, these projects can also qualify for an additional 5K in support for the creation of promotional marketing assets to promote the film online at an early stage.

Irish fiction films, Irish documentaries and Irish animation feature films and creative co-productions accepted into the following festivals may qualify for up 5K in funding for publicity and the production of marketing assets as outlined above.

1. Sundance Film Festival
2. Berlin Film Festival
3. Cannes Film Festival
4. Toronto International Film Festival
5. Venice International Film Festival
6. SXSW
7. Tribeca Film Festival
8. BFI London Film Festival

Projects in receipt of Fiction: Irish Production funding qualify for an additional 5K in funding to include the creation of marketing assets to promote the film at an early stage.  

Irish production, creative co-productions, documentaries and animation features qualify for up to 5K in funding for the following festivals:

1. Hot Docs
2. Tallinn Black Nights
3. Karlovy Vary

Application Deadlines

Applications must be made as soon as a feature film has been invited to screen at an approved major international A-list film festival, as outlined above. 

Application Requirements

• Successful films must be in receipt of Screen Ireland production funding and in receipt of an invitation to screen at one of the international film festivals listed above only.
• The funding is available for the World Premiere or International Premiere of the film only.
• The following items are required as part of a submission to all Publicity Support funding:

1. Letter of acceptance from the approved festival
2. Biography/CV of your selected publicist and confirmed contracts with that publicist
3. Outline of the publicity strategy, budget and what is included as part of the publicity fee
4. Press notes for the film which will be used at the relevant festival
5. A completed Screen Ireland application form (see below).

• Applications must be received 4-6 weeks prior to the festival start date to be approved for full funding.

Delivery Requirements

• Detailed report on the marketing activities at the festival focusing on what worked and what did not
• Press clippings for all press achieved by your publicist and list of press in attendance at press screenings
• Third party invoices for publicity costs
• Invoice from film producer to drawdown funding

Funding Drawdown

A maximum amount of €5,000 will be awarded to feature films originated and creatively led by Irish talent. 100% of your funding award may be drawn down on submission of deliveries.

Additional Information

• The publicist must be approved by Screen Ireland and have relevant publicity experience with the particular festival.
• It is not expected that you utilise feature press opportunities which are necessary to hold back on for your distribution release, but it is expected to generate wide coverage on the film at the festival in terms of festival news, reviews and overall awareness, specific to the needs of your film.
• A particular emphasis should also be placed on preview press, highlighting the film as one to watch out for in the festival.

A publicist can be expected to provide the following festival support:

• Actively pitch to select accredited media, in accordance with publicity strategy as directed by the sales agent and film producer, leveraging all relationships to maximize reach and awareness.
• Pursue major trade reviews. 
• Potentially secure interviews with available talent/filmmakers and place exclusive images/clips to run online (pending material availability). 
• Create a festival publicity / interview schedule for director and/or actor(s)
• Attend and assist with all official press screenings and gauge press reaction to the film
• Work closely with the sales agent/producer in regards of selection press materials developed by sales agent / film producers
• Provide a final report listing select coverage obtained, interviews conducted, and include links of any related articles, both on-line and in print. 
• Assist with talent logistics for film premiere  

Contact

Applications including all details should be emailed to Louise Ryan, Head of Marketing & Communications: louise.ryan@screenireland.ie.

Download

• Screen Ireland Industrial Support Application Form

This page was updated 14/11/2023.