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Minister Cullen acknowledges record number of IFB supported films at Toronto Film Festival

"Once again Irish talent is taking centre stage with other masters of the cinema craft from over 60 countries at a major cultural and business event"

Martin  Cullen  TD, Minister for Arts, Sport and Tourism today (9 September 2009)  wished Irish  actors, directors and producers traveling to the 34th Toronto International Film Festival to promote their films every success. A record seven new Irish films, which have been supported by the Irish Film Board including  ‘Ondine', Perrier's Bounty' and ‘Cracks' are screening in official selection during this year's festival, which ranks amongst the most important global events in the film industry.  Many of these new Irish films will also have their world premiere at this festival which will have an expected audience attendance of 470,000 people when it starts tomorrow night, 10 September.

Colin Farrell, Cillian Murphy, Brendan Gleeson, Neil Jordan, Aidan Quinn and Ian Fitzgibbon will travel to the event to promote their films.

Minister Martin Cullen said: "I am delighted that this year a record seven Irish Film Board-supported films have been chosen and will be seen at this prime showcase for the world's best film-making. I wish the Irish actors, producers and filmmakers who have been selected, a very productive ten days promoting their creative work to distributors and industry delegates from around the globe.  Our culture is one of our most important national assets and once again Irish creative talent is taking centre stage with other masters of the cinema craft from over 60 countries, at a major cultural and business event in what is, a dynamic and highly competitive industry. I wish everyone participating every success."

Complimenting the work of the Irish Film Board which is the national development  agency  for  the  Irish  film  industry  investing  in talent, creativity and enterprise, Minister Cullen said: "The Irish Film Board, led by Chairman James Morris, supports and promotes the Irish film industry and the use of Ireland as a location for international production.  The Board is a key investor in the film, television and digital content production industry, which sits at the heart of the new creative knowledge economy.  A PricewaterhouseCoopers  Survey  in  2008 identifies the Irish audiovisual sector  as  a  key  industry  for  growth,  valued  at over €557.3 million, employing over 6,000 individuals and representing 0.3% of GDP."

Minister Cullen added: "Film is also a driver of tourism. In 2008, 18% of all tourists to Ireland said film influenced their decision to visit our country.  These  selected  seven  films involve locations in counties Cork, Dublin,  Donegal  and Wicklow and their landscapes and streetscapes will be screened  to  large  international  audiences  in Canada which in time will undoubtedly be an additional boost to local tourism", said the Minister.