Tourism Ireland Searches for People to Star in Short Online Movies
Tourism Ireland has launched a nationwide search for a number of individuals or couples to star in a series of short online movies to promote Ireland. These short movies, which will screen all over the world will help market the island of Ireland overseas and attract more visitors in 2009 and beyond.
Tourism Ireland is looking for people whose infectious enthusiasm for their favourite part of Ireland, whether iconic location or best kept secret, can help promote the destination to potential visitors across the world.
The short movies will coincide and compliment Tourism Ireland's global advertising campaign ‘Go Where Ireland Takes You', which is designed to convey spontaneity and fun of holidaying in Ireland and tries to show that some of the most memorable experiences of holidaying in Ireland will be stumbled on by chance.
Tourists now seek out information and recommendations on the perfect holiday experience - where to go, what to see and do and where to eat. Recommendations either from people who have visited before or preferably from locals themselves.
Keo Films, the producers of the online movies, are carrying out the initial casting stage and those interested in taking part should email ireland@keofilms.com or to call Freefone 1800 932 916 (calls are free from landlines) and give details of their favourite place and say why they should be selected to feature in one of the movies.
Shortlisted respondents will then be invited to participate in a series of auditions at a number of locations across the island.
The online movies will feature on Tourism Ireland's international suite of 41 websites www.discoverireland.com, which covers every continent, and will be translated into five languages. Last year the websites attracted a record 10.3 million unique visitors, a massive +53% increase in visits over 2007, illustrating the powerful influence of the internet on consumer holiday planning.
This new online movie series is aimed at providing an added dimension of information on the many attractions in Ireland in a novel and entertaining way. In addition to featuring on Tourism Ireland's global website, the movies will also feature on online video channels and on social networking sites such as Youtube, Facebook and WAYN.com.