Marketing Assets Production Fund
The Marketing Assets Production Fund aims to support the production of dynamic publicity and marketing assets on live action feature films, co-productions, TV drama, animation and feature documentaries.
The Marketing Assets Production Fund aims to support the production of dynamic marketing assets on live action feature films, TV drama, animation and feature documentaries.
About the Fund
The Marketing Assets Production Fund aims to support the production of dynamic marketing assets on live action feature films, co-productions, TV drama, animation and feature documentaries, raising the quality of assets produced. Applicants must already be in receipt of a Screen Ireland production funding offer.
The fund aims to encourage producers to plan early and budget accordingly for the creation of marketing and publicity assets to elevate their film at distribution stage. Clear planning in pre-production is money well spent and often reflected in sales and box office returns.
The best marketing outcomes arrive when filmmakers are able to see the value in great imagery and marketing assets to sell their film. Ultimately more people will see a film’s poster or an image from it before they see or hear anything else about the actual film, so it is imperative this first glimpse at a project makes the best impression possible. EPK should not be seen as outside the filmmaking process, but as part of the production process.
For smaller, independent productions, hiring a unit publicist is often overlooked when crewing a production as it’s often only thought of as a role for the bigger studio films, where a publicist might be on set daily. However, it is often those smaller independent productions that have more need for a publicist in order to elevate their projects, make noise and cut through the competition.
It is now more important than ever to deliver a wide range of marketing assets to help promote screen content across a wide range of social media platforms. Planning for the production of these assets is very important to do during the production stage.
Who Can Apply?
- Irish producers of a live action / animated feature film, television drama or documentary project already in receipt of an offer of production funding from Screen Ireland.
How will the fund work?
Feature Film projects under €3 million
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Screen Ireland can provide funding up to a maximum of €10,000 that can be allocated to the cost of a stills photographer, videographer and unit publicist.
Feature Film Projects over €3 million
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Screen Ireland can provide funding up to a maximum of €10,000 that can be allocated to the cost of a stills photographer, videographer and unit publicist. However, producers must allocate an additional spend of €5,000 to the overall publicity budget to qualify.
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At application stage, the budget must clearly outline the total publicity spend on the Republic of Ireland portion of the shoot, including the Screen Ireland funding amount being requested.
TV Drama Productions
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Screen Ireland can provide funding up to a maximum of €10,000 that can be allocated to the cost of a stills photographer, videographer and unit publicist. However, producers must allocate an additional spend of €10,000 to the overall publicity budget to qualify.
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For TV Drama productions with a total publicity spend in the Republic of Ireland of €25,000 or over, Screen Ireland can provide additional funding up to a maximum of €15,000. This can be allocated to the cost of a stills photographer, videographer and unit publicist, and must include a completed, behind the scenes video piece for Screen Ireland’s use.
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At application stage, the budget must clearly outline the total publicity spend on the Republic of Ireland portion of the shoot, including the Screen Ireland funding amount being requested.
Animation Film & TV Projects
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Screen Ireland can provide funding up to a maximum of €10,000 that can be allocated to the cost of producing and editing additional marketing assets for the project. However, producers must allocate an additional spend of €10,000 to the overall publicity budget to qualify.
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At application stage, the budget must clearly outline the total publicity spend on the Republic of Ireland portion of the shoot, including the Screen Ireland funding amount being requested.
Documentary
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Screen Ireland can provide funding up to a maximum of €5,000 that can be allocated to the cost of either a stills photographer or publicist, resulting in assets that can be used to assist the marketing and promotion of the project.
What can the fund be spent on?
- Available funding can only apply to the Republic of Ireland portion of the shoot – this is important in the case of matched additional funding requirements above.
- The funding must be spent on a unit publicist, stills photographer and/or a videographer or EPK producer.
- In the case of animation, funding can be allocated towards the additional cost of an editor or artist creating the assets.
- Third party invoices must be submitted to draw down the funding.
How to apply?
Producers must apply at pre-production stage with a clear plan for the production of their publicity assets. The following must be included as part of the application:
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Shooting Script
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Confirmation of Unit publicist
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Outline of number of days for the publicist/still photographer and/or videographer on set
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Excerpt of Global Budget to show breakdown of the creation of publicity materials
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Bios of stills photographer, videographer and publicist on the production
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In the case of a videographer or EPK producer, a brief outline or plan of video content assets to be produced
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Shoot dates
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Cast list
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In the case of TV drama and animation projects, a fully detailed budget covering the production of all marketing assets and a list of deliverables, together with a list of what is being covered by the broadcaster if applicable is required.
Delivery
Successful funding recipients must deliver a range of assets to Screen Ireland for promotional use, plus the final cost report for the film and third-party invoices indicating final spend.
Contact
Any queries or questions should be emailed to marketingassetsfunding@screenireland.ie.