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Sara Frain

Sara Frain

Director of Film Marketing, Picturehouse

Sara is a seasoned Marketing and Film Distribution Director with over two decades of industry expertise. She has led the marketing efforts for more than 150 independent films in the UK, employing her extensive knowledge and innovative approach to drive forward-thinking strategies for diverse brands and campaigns.

In 2011, Sara played a pivotal role in launching Picturehouse Entertainment's distribution arm and continues to guide it through another highly successful year of releases. Under her leadership, Picturehouse Entertainment has brought acclaimed titles like the Oscar-winning Anatomy of a Fall and The Taste of Things to audiences.

Additionally, as a key member of the Senior Management Team at Picturehouse Cinemas, Sara is responsible for overseeing marketing, creative strategy, membership, and sponsorship programs across all 28 Picturehouse locations in the UK, including the flagship venue, Picturehouse Central.