Partnerships
We believe that forming partnerships with organistions across the screen industry and outside will be essential to delivering the ambitions set out in our Sustainability Plan. This could include partnering with national or local government, businesses, NGOs, social enterprises or charities. We see an important role for Screen Ireland as a convenor – consulting with our industry to understand the need, then bringing together the right partners and facilitating the development of workable solutions.
Screen Ireland is already a member of a number of industry coalitions including the Broadcasting Sustainability Network, established by the Broadcasting Authority of Ireland (BAI), and the Screen Greening Coalition, which we are a founder member of along with the BAI, RTÉ, Screen Producers Ireland, TG4 and Virgin Media Television. The Screen Greening coalition introduced the BAFTA Carbon Calculator to the Irish screen industry in 2019, tailoring it for use by Irish production companies, launching it to the industry, and holding training sessions to facilitate uptake.
Skills
Nurturing talent and developing skills is a major focus for Screen Ireland in our current strategic plan. We recognise that there is an opportunity and an urgent need to ensure that sustainability is embedded in skills development initiatives so that people working in the industry understand important social and environmental issues and can take action on them in practical and applied ways. The Screen Ireland skills team, the Screen Guilds of Ireland and Screen Producers Ireland already have an increasing focus on these areas and this will ramp up further as we deliver our Sustainability Plan.
Engagement
If we are to change mindsets and behaviours and inspire our industry to embrace sustainability, we will need to engage people through conversation and communication. Telling stories of the good work that is happening on sets, in offices, and in studios, will be a big part of this. As Screen Ireland, we will turn up the volume on sustainability in our communications both internally and externally, and will provide forums and opportunities for important conversations to happen.
Incentives
As a funding agency, we can provide incentives to encourage the adoption of more sustainable behaviours. Building on the success of Section 481, we are committed to exploring other incentives in the future, both financial and non-financial.