Introduction
Welcome to Fís Éireann/Screen Ireland’s strategic plan, Building for a Creative Future 2024. After extensive consultation with stakeholders in the Irish screen industry, including workshops, interviews and over 170 public survey responses, this strategy was prepared to address key challenges and opportunities that we see as priority areas for the Irish screen sector. Implementing a five-pillar approach to align with the government and industry’s ambition and potential for growth, the strategic plan will set out Screen Ireland’s vision, mission and strategic objectives for the next three years.
In order to achieve this ambitious plan for the industry, Screen Ireland recognises that it will require a whole-of-industry approach. We believe in empowering the sector, supporting stakeholders working together collectively, to achieve the shared ambition of extensive growth for the creative screen industry.
A Decade of Success
As 2020 marked the beginning of a new decade for the Irish screen industry, it left behind a decade of extraordinary growth and success. The result of sustained investment in creative talent and company development, as well as government support through Section 481, Ireland is now home to a dynamic and prolific animation sector and a live-action film and television sector that has produced award-winning critical and commercial successes around the world.
A Thriving and Sustainable Industry
Despite the global disruption caused by the Covid-19 pandemic and subsequent production shutdowns, 2021 looks brighter than ever for the Irish screen industry, with production activity set to break records.
Opportunities abound for our sector, but careful planning is required, along with a commitment to sustainable growth in order to rise to the significant challenges the global screen industry faces, including Covid-19, rapidly changing distribution models and a hyper-competitive market. At the same time, the appetite for well-crafted stories made by passionate creatives for audiences looking for much-needed entertainment, escapism and connection has exceeded all expectations.
Vision, Mission and Values
Our Vision
To build consistent creative excellence in screen storytelling that captures the imagination of audiences globally.
Our Mission – set in the Irish Film Board Act 1980
- Assist and encourage the making of films and the development of a film industry in the State
- Encourage the expression of national culture through the medium of film-making
- Promote participation in international collaborative projects
Our Values
Our values as an organisation are to be creative, ambitious, inclusive, optimistic, sustainable and ethical.
Strategic Objectives
Screen Ireland’s Strategic Plan is shaped around our role as the lead national agency, empowering and supporting the creative screen sector in Ireland.
Our strategic objectives are as follows:
- Develop a global reputation for INNOVATIVE and CREATIVE STORYTELLING excellence across all genres and in all forms.
- Invest in the TALENT and SKILLS required for the future success of the industry through supporting capacity development with DIVERSITY, EQUITY and INCLUSION at its core.
- Create opportunities for global AUDIENCES to be able to enjoy culturally rich Irish screen stories through collaboration with strategic partners.
- Champion INDUSTRY DEVELOPMENT that is national and sustainable, supporting Irish companies, a competitive fiscal offering and an expanded workforce.
- Ensure SCREEN IRELAND is appropriately resourced, agile and sustainable to effectively support the ambitious vision for the creative screen industry.
Screen Ireland is driven by a passion for representing Irish culture on screen, fostering creative excellence in screen production, and supporting a thriving, sustainable, and inclusive creative production industry in Ireland. An appropriately resourced, responsive and dynamic Screen Ireland will continue to strongly advocate for the sector and support stakeholders to achieve this ambitious vision.
