The global screen industry is facing significant disruption and intense competition for audience attention but the demand for high-quality film and television has never been greater. The industry is at a pivotal moment of rapid transformation, driven by changes to regulatory environments, distribution models, consumption habits, technological innovations and the global Covid-19 pandemic.
Heightened levels of expectation from audiences means that Screen Ireland must lead in championing talent that can deliver creative excellence and artistic vision on screen to compete globally. As a nation of creative originators, it means developing, retaining and exploiting Irish intellectual property to build for sustainable growth.
Ireland is well-positioned in talent, skill and ambition to take advantage of the evolving global landscape and the many opportunities it presents for Ireland. The industry has proven over the past decade that remarkable growth is possible with sustained investment and support. Despite the challenges of the Covid-19 pandemic, production activity is experiencing an outstanding recovery, reaching record-breaking levels this year, demonstrating the industry’s dedication and resilience.
This extraordinary success requires a vision for the future that must accommodate new challenges and respond to opportunities as it strives to grow ambitiously and sustainably. In a rapidly evolving sector, staying ahead of future trends and embracing creative innovation will be fundamental to generating new approaches to creative screen storytelling for next generation audiences. Screen Ireland is committed to supporting creative voices and talent who can respond to these opportunities, delivering powerful, connected, and memorable Irish storytelling with a global reach.
In the coming years, the pursuit of creative excellence and sustainable growth will be the driving principles across our work. Our ambition is to inspire and support the industry to be consistently recognised for artistic excellence and to be economically resilient, socially inclusive and environmentally responsible. We believe in cultural diversity and Irish storytelling on screen that is accessible to all audiences.
For decades, the Screen Ireland team has shown consistent dedication and passion for the industry. We will continue to be a strategic partner, from concept development through audience engagement, empowering industry stakeholders to shape a vibrant creative future.
