The impact of the pandemic has made us at Screen Ireland reflect on the interconnectedness of our society, on how we do things as an organisation and as an industry going forward, and on the type of future we need to create as our sector emerges from the pandemic. There are even bigger sustainability crises facing the world in the coming decade. These global challenges, and the need to build a new and sustainable future for the creative screen industry and its role in society, are the backdrop against which our new strategy sits.
Screen Ireland has developed a vision for the screen industry that has at its core the ambition for Ireland to demonstrate consistent excellence in the art of creative screen storytelling globally. We also want Ireland to be recognised as one of the most sustainable places in the world for creative screen production, building on a reputation for excellence in production, and we are committed to playing our part to achieve that ambition.
Prioritising creative talent development on both an industrial and individual level, will help to provide clear talent pathways and opportunity for creative growth and developing artistic vision at all stages and levels. It entails an inclusive approach, seeking out new and diverse voices to provide open access and opportunity for all, to increase the quality of creative screen outputs across a more diverse slate, appealing to a wider audience base at home and abroad.
For Screen Ireland sustainability represents a holistic term that encapsulates our ambition to inspire and support our industry to be economically resilient, socially inclusive, and environmentally responsible. The approach is based on the 2030 Agenda for Sustainable Development, adopted by all United Nations Member States in 2015, which provides a shared blueprint for peace and prosperity for people and the planet, now and into the future. At its heart are the 17 Sustainable Development Goals (SDGs), which are an urgent call for action by all countries in a global partnership.