International Markets: Sales & Distribution Planning
When planning your sales and distribution strategy, there are a number of things you should consider. Your plan should take into account your overall goals for the film, the film's content and your target audiences.
Choosing the right sales agent for your film is extremely important. The sales agent will sell the international rights to your film to distributors around the world. Finding a sales agent that is passionate about your film is important, as well as considering the potential value of key international territories. Look at films which are similar to yours and investigate what successful paths to market have worked for these titles. Research the sales agent's previous work and perhaps consider talking to other producers who have had direct experience with them. Details for international sales agents can be found on www.cinando.com.
Consultation with Screen Ireland on your sales strategy is essential for all Screen Ireland funded films.
Here is a list of the major film markets which international sales agents attend on an annual basis. These are the markets where the sales agent will ultimately sell your film. You can also arrange to meet with international sales agents at the major film markets to pitch your film at financing stage. Meetings should be organised weeks in advance of attending a market.
International Markets
Cinemart *
Rotterdam Film Festival
Month: January
Genre: Feature Film
Berlinale Co-Production Market *
Berlinale Film Festival
Month: February
Genre: Feature Film
Cartoon Movie *
Cartoon Movie
Month: March
Genre: Animation
MipTV / Mip Formats / MipDoc
Month: March-April
Genre: Television
Market Place
HotDocs Film Festival
Month: April
Genre: Documentary
Marché du Film
Cannes Film Festival
Month: May
Genre: Feature Film
The International Animation Film Market
Annecy International Film Festival
Month: June
Genre: Animation
MeetMarket
Sheffield DocFest
Month: June
Genre: Documentary
Film Fair
Galway Film Fleadh
Month: July
Genre: Feature Film
MIPCOM
Month: October
Genre: Television
Production Finance Market / Micro Market
BFI London Film Festival
Month: October
Genre: Feature Film, Documentary
Junior Co-Production Market *
Cinekid
Month: October
Genre: Feature Film, Animation, TV, multi-media (Family/Children)
IDFA Forum
International Documentary Festival Amsterdam
Month: November
Genre: Documentary
* Projects selected are eligible for the Eurimages Co-Production Development Award