International Markets

International Markets

International Markets: Sales & Distribution Planning

When planning your sales and distribution strategy, there are a number of things you should consider. Your plan should take into account your overall goals for the film, the film's content and your target audiences.

Choosing the right sales agent for your film is extremely important. The sales agent will sell the international rights to your film to distributors around the world. Finding a sales agent that is passionate about your film is important, as well as considering the potential value of key international territories. Look at films which are similar to yours and investigate what successful paths to market have worked for these titles. Research the sales agent's previous work and perhaps consider talking to other producers who have had direct experience with them. Details for international sales agents can be found on

Consultation with FÉ/SI on your sales strategy is essential for all FÉ/SI funded films.

Here is a list of the major film markets which international sales agents attend on an annual basis. These are the markets where the sales agent will ultimately sell your film. You can also arrange to meet with international sales agents at the major film markets to pitch your film at financing stage. Meetings should be organised weeks in advance of attending a market.

International Markets

Cinemart *
Rotterdam Film Festival
Month: January
Genre: Feature Film   

Berlinale Co-Production Market *
Berlinale Film Festival    
Month: February  
Genre: Feature Film

Cartoon Movie *
Cartoon Movie                 
Month: March
Genre: Animation          

MipTV / Mip Formats / MipDoc                  
Month: March-April
Genre: Television               

Market Place
HotDocs Film Festival   
Month: April
Genre: Documentary       

Marché du Film
Cannes Film Festival      
Month: May
Genre: Feature Film         

The International Animation Film Market
Annecy International Film Festival           
Month: June
Genre: Animation            

Sheffield DocFest
Month: June
Genre: Documentary      

Film Fair 
Galway Film Fleadh                        
Month: July
Genre: Feature Film          

Month: October
Genre: Television      

Production Finance Market / Micro Market
BFI London Film Festival                               
Month: October
Genre: Feature Film, Documentary   

Junior Co-Production Market *
Month: October
Genre: Feature Film, Animation, TV, multi-media (Family/Children)   

IDFA Forum
International Documentary Festival Amsterdam                               
Month: November
Genre: Documentary         

* Projects selected are eligible for the Eurimages Co-Production Development Award